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March 22, 2020

Everyday inspired by the Beauty of the Mountains

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

by ettic

January 8, 2020

About the Natural Connections Humans Have with Nature

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.

by ettic

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